Sunday Script is a UK-based copywriting studio that champions clarity with charisma. Built around the phrase “Ink. Pause. Repeat.”, this brand identity treats punctuation like poetry and ideas like rituals. The design system pays homage to the desk drawer—from notepads and filing folders to typewriter ribbons and rubber-stamp marks—capturing the slow, deliberate rhythm of great writing. The typographic treatment contrasts the sharpness of editorial serifs with the blunt honesty of bold sans, while the symbol (an expressive eight-point burst) stands for a thought that’s just hit the page. Every brand touchpoint—from business cards to letterheads to merchandise—is designed with reverence for the pause: the breath before the next sentence, the space between draft and delivery. Project Credits Designer & Art Director: Harsh Vardhan Concept developed for Brief Club’s Challenge 208: Sunday Script