Carpet Branding

Sustainable Yarns is a forward-thinking supplier of eco-conscious carpet yarns, set out to bring transparency to sustainable materials in the retail space. Their visual identity is utilitarian yet vibrant—built on precision, data, and honesty, with bold layouts, color-coded information, and icons inspired by textile care symbols. Its slogan, “Focus on what matters most,” became a visual idea: two circles converging to reveal a leaf at their center, a mark of clarity and purpose that anchors the brand. Their design system translates seamlessly across packaging, swatches, and everyday tools, making sustainability visible, practical, and woven into every detail.