Bakery Branding

A modern cake subscription brand that rejects the idea that sweets have to be soft, pastel and polite. Instead, it celebrates the weird, the bold, and the beautifully twisted side of dessert culture. Indulgence feels like a ritual. The Cake Cult is a brand identity that feels like a sugar rush, electric, funky and bold. One part punk bakery, one part cult of sweetness. Join the cult of cakes!