I developed a memorable and striking visual style for a pretzel bakery. The main design element is a black and white checkered pattern, which I applied on the package and envisioned for the window display. This pattern creates a strong visual identity for the brand. I also created a friendly cartoon character holding pretzels. This mascot is placed on the package and in the window display design, making the brand more appealing and memorable. The Twisted Bites logo is in stylish italics, giving it a personalized look. The packaging also features the founding year, "EST. 2025".