Home Branding

Where Every Product Tells A Story. VIRSARI® is an online shop that showcases a collection of stylish and functional household items. The shop is designed to cater women who are interested in cooking, interior design and lifestyle accessories, offering a wide range of products that are both practical and aesthetically pleasing. For this one client I was responsible to bring to life their brand identity, by capturing the brand essence to convey the idea of versatility and modern lifestyle according to its target audience. Deliverables - Logo Suite - Color Palette - Typography System - Stationary - Posters - Packaging - Brand Guidelines Book The Challenge The challenge was to create a distinctive, memorable visual identity for VIRSARI that would cut through a crowded home and lifestyle market, while speaking directly to women interested in cooking, interior design, and lifestyle accessories, the brand needed to feel versatile, modern, and sophisticated across both digital and physical touchpoints, and all of this had to be achieved within a six week timeline. The Solution The solution focused on a restrained, flexible system, with a custom logotype in a modern serif using elegant contrasts and ligatures to read as feminine, luxurious, and adaptable, a refined neutral color palette for sophistication and flexibility, and a paired serif + sans-serif typography system for clarity and consistency, delivered as a full suite of assets including logo variations, brand guidelines, stationery, packaging and Amazon listing creative so the brand appears cohesive and scalable across product ranges and channels.