Beauty & Health Brand Identity

The Wellsomnia project is a startup aiming to support mental wellness and growth of young women. The brand offers journals, workbooks and trackers that help them become more self-aware, find a way to regulate emotions and energy levels. The concept of identity is based on the idea of ​​finding an internal balance. The variety of forms of the visual concept symbolize the uniqueness of each person and resemble the letters of the brand name. The semicircle highlights the search for balance of emotions and sensations, which is common to all seekers of wellness. The logomark is an abstract embodiment of the first letter of the brand name "W" and reflects the very essence of its mission — to help a person in their self-discovery and achieving internal balance. The lower part of the sign balances and supports the semicircle, which symbolizes the swings of emotions and inner energy. The softness of the graphics creates a feeling of friendliness and comfort, that helps to be open to self-discovery. In their turn, bright contrasts and playfulness of identity awaken curiosity. The Wellsomnia brand gives energy and comfort to take small steps towards inner balance every day. Elevate your wellness with Wellsomnia.