Pet Branding

Brand design for whisk - a conceptual gourmet pet treat brand 🐶 The logo and illustrations for this project were fully hand-drawn in Procreate. Like with my last concept, I started with a single illustration, in this case the Airedale Terrier, and built the whole brand around it. I am still experimenting with this slightly rough, hand-drawn style and I am honestly having a ton of fun with it. It helps concepts feel fun and down to earth, natural and a little imperfect in the best way.