This set is all about food, drinks, and lifestyle.
This pack focuses on real-life food and drink brands – from coffee shops and craft beers to juice startups and kids’ ice cream.
It’s designed to help you explore branding challenges that are playful, strategic, and highly visual.
Each of the 6 briefs simulates a full creative project: with clear goals, realistic scenarios, and creative direction to guide your work.
You’ll practice everything from logo development to packaging design, tone of voice, and brand storytelling.
Perfect for designers looking to build portfolio pieces that feel authentic and commercially relevant — and for anyone wanting to level up their branding game with high-quality creative tasks.
You're not just designing – you're building brands that could exist.
Visual Direction
Get a first visual impression of the look & feel behind each design brief – so you know exactly what vibe and creative direction to expect.
About this course.
Downloadable Content, PDF
English
Beginners, Advanced,
for all Creatives
Editing tools like Illustrator, Photoshop, Affinity or any other tool you like to use for creating brand identities.
Pre-created Design Briefs to build professional brands with Creative Direction and Mood Board.
Freelancer, Art Direction, Creative Direction, Visual Identity, Brand Identity, Visual Design, Brand Designer
A comprehensive branding concept, including target audience analysis & brand strategy. Creative direction & mood board ideas for inspiration. A list of design deliverables, from logos to social media assets. Practical exercises to strengthen your branding expertise.
What is inside this pack.
Rebranding for Fast, Fresh & Sustainable Bowls
Label Design for a Limited Craft Beer Series
Branding for a Café for Slowing Down
Ice cream branding that kids and parents love
A Brand Identity with Cult Potential
Juice Branding for the TikTok Generation
Your Mentor
As designers, we constantly face the challenge of evolving, thinking more creatively, and refining our skills. With braaands™ Design Brief Packs, we offer not just the tools to craft outstanding brands, but also the community and guidance to fully unlock your creative potential. I invite you to join our passionate community of designers. Unleash your creativity, enrich your portfolio, and together, let's push the boundaries of what's possible. Your journey to exceptional design begins here. Be bold, be creative, be a part of braaands™.
