After Eight

Introducing After Eight, a modern high-end custom furniture studio inspired by the golden age of entertaining. Blending midcentury influence with contemporary design, After Eight designs sculptural pieces for interiors that feel considered, collected and completely individual. For the identity, I wanted After Eight to feel quietly luxurious and slightly editorial but in no way stuffy. It had to evoke a sense of opulence and glamour while remaining sophisticated and refined. I particularly loved designing the logomark, with the 'A' developing from the abstract interpretation of a chair. I had a ton of fun with the collection posters, which are designed as subway adverts and play on familiar language from the commute. After Eight. Made for the Evenings that Matter.