BAEK

Libra Studio

BAEK is a modern Korean bakery conceived around materiality and contrast. Based in Seoul, it is a calm, minimalist space where breads, cakes, and pastries take on the quality of graphic objects. For this identity, I sought to create a monochrome, raw, and editorial aesthetic, adopting an "arty" approach to the bakery concept. The art direction relies on black and white, textured paper, and a bread imprint treated as a central motif evoking a blend of photocopy, digital scan, and printed mark. The identity is applied across a menu, a takeaway box, a receipt, and various branding materials, creating a world that is simple, recognizable, and slightly unexpected.

Votes (1)

Jury (0)Community (1)

Voter		Design	Strategy	Originality	Story	Overall
	Two Moons Studio from Indonesia twomoonsstudio.com	8	7	8	8	7.70

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