Food & Beverage · by Libra Studio
BAEK
Libra Studio
BAEK is a modern Korean bakery conceived around materiality and contrast. Based in Seoul, it is a calm, minimalist space where breads, cakes, and pastries take on the quality of graphic objects. For this identity, I sought to create a monochrome, raw, and editorial aesthetic, adopting an "arty" approach to the bakery concept. The art direction relies on black and white, textured paper, and a bread imprint treated as a central motif evoking a blend of photocopy, digital scan, and printed mark. The identity is applied across a menu, a takeaway box, a receipt, and various branding materials, creating a world that is simple, recognizable, and slightly unexpected.
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Votes (2)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Opime Studio from France | 10 | 10 | 10 | 10 | 10.00 |
 | Two Moons Studio from Indonesia twomoonsstudio.com | 8 | 7 | 8 | 8 | 7.70 |
