BAEK

artworkbysofia

# BAEK — Project Description BAEK 빵 굽기 — a contemporary Korean bakery concept inspired by Seoul bakery culture. The identity explores the relationship between Korean and Latin typography, treating both languages as equal parts of the visual system. Rather than relying on traditional Korean symbols or familiar cultural references, the Korean influence is expressed through typography, structure and form. Minimal graphic illustrations reduce the pastries to simple, almost architectural shapes, while a clear grid system brings consistency across the identity. Together, these elements create a visual language that feels distinctly Korean while remaining contemporary and understated.

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