Fashion & Apparel · by artworkbysofia
Lätt
artworkbysofia
LÄTT is a contemporary Swedish womenswear concept exploring transparency, materiality and a white-on-white visual language. Inspired by the idea “lätt som på moln” [light; like walking on clouds], the identity explores how far transparency and a white-on-white palette can be pushed while still creating a distinct visual language. Sheer materials, layered graphics and subtle shifts in texture are carried through the brand applications, while the art direction brings the same idea into the imagery through light layers, tactile materials and an almost weightless feel.
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