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Beauty & Personal Care · by ezgi

Bare Earth

ezgiezgi
Bare Earth – Beauty & Personal Care identity by ezgi

Bare Earth is a nature led body care concept inspired by forest ingredients like pine oils and mineral clays. I focused on creating a calm, honest visual language that feels grounded and premium without overcomplication. Following the brief’s keywords around nature and authenticity, I explored editorial still life photography using pine butterflies as a symbol of renewal and connection to the ecosystem behind the formula. Soft lighting, minimal styling and natural textures help the product feel like it exists inside the forest, not just inspired by it. The goal was to create a contemporary editorial skincare aesthetic that feels real, tactile and emotionally connected to nature, ideal for modern botanical and sustainable beauty brands.

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