Bare Glow

Bare Glow is a makeup brand that behaves like skincare. Thoughtfully made to hydrate, protect, and enhance your natural features, for a glow that feels calm, comfortable, and easy to wear - everyday. The identity is built around a palette of blue, green, and brown to communicate nature, balance, and health. A combination of clean, modern sans-serif and serif typefaces keeps the brand minimal and contemporary, with glow set in bold to visually reflect the radiance the product delivers. The packaging is intentionally minimal, allowing the product to - and the skin it enhances - to speak for itself.