BARRE - Brand Identity & Visual World

Creating a brand is about more than creating an identity. For BARRE, I wanted to build a whole visual world around the idea of solid personal care; from the identity and product forms through to packaging, materials, travel cases and the art direction surrounding it. Every element was designed to feel like part of the same story. The two Rs in the brandmark became a reference for the two-bar ritual. The same thinking carried into the shape of the travel cases, designed to complement each other when displayed together. Even the 1:3 ratio became part of the visual language, representing one BARRE replacing three liquid bottles. From the smallest detail to the bigger picture, the goal was to make BARRE feel like more than a soap brand: a considered personal care experience. Crafted in small batches. Designed for daily rituals. Made to go further.

Color Palette

This brand uses a color palette of 2 colors

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Score→ 8.9 / 10

Design & Craft

9.57 / 10

Strategy

9.29 / 10

Originality

9.29 / 10

Brand Story

8.86 / 10

Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.

Votes (7)

	Design	Strategy	Originality	Story	Overall
Sam Petrillo from Brasil	9	9	10	9	9.20
Spandy Designs from Toronto, Canada	10	9	9	9	9.40
mrkttnr from Germany mrkttnr.com	10	9	10	9	9.60
zso.designs from Romania	9	10	8	9	9.10
Nadia Ariefdien from South Africa nadiia.framer.website	10	10	10	10	10.00
Tawakkul Tales from Bangladesh	10	9	10	9	9.60