Beauty & Personal Care · by bynillo.studio
BARRE - Brand Identity & Visual World
bynillo.studio
Creating a brand is about more than creating an identity. For BARRE, I wanted to build a whole visual world around the idea of solid personal care; from the identity and product forms through to packaging, materials, travel cases and the art direction surrounding it. Every element was designed to feel like part of the same story. The two Rs in the brandmark became a reference for the two-bar ritual. The same thinking carried into the shape of the travel cases, designed to complement each other when displayed together. Even the 1:3 ratio became part of the visual language, representing one BARRE replacing three liquid bottles. From the smallest detail to the bigger picture, the goal was to make BARRE feel like more than a soap brand: a considered personal care experience. Crafted in small batches. Designed for daily rituals. Made to go further.
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Votes (1)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Tawakkul Tales from Bangladesh | 10 | 9 | 10 | 9 | 9.60 |
