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Beauty & Personal Care · by f-correia

Crua

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Crua – Beauty & Personal Care identity by f-correia

CRUA was born out of a refusal to soften what is real. A branding project for a body care brand that embraces matter, use, and imperfection as its language. The product is not idealized. It is shown in action. Foam, excess, gesture, and wear are part of its identity.

Crua – Beauty & Personal Care identity by f-correia, additional view 2 of 7
Crua – Beauty & Personal Care identity by f-correia, additional view 3 of 7
Crua – Beauty & Personal Care identity by f-correia, additional view 4 of 7
Crua – Beauty & Personal Care identity by f-correia, additional view 5 of 7
Crua – Beauty & Personal Care identity by f-correia, additional view 6 of 7
Crua – Beauty & Personal Care identity by f-correia, additional view 7 of 7

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