Food & Beverage · by Aleena Sultana

A modern, playful pasta brand built around the idea of nonna delivering fresh pasta straight from her Piaggio Ape. Designed the full identity - logo, wordmark, and a hand-drawn Nonna mascot riding her little Ape van paired with a bold, high-contrast color system. Extended it across packaging for both box and pouch formats, a printed menu card, and a full set of styled product mockups shot in a vibrant, painterly-meets-photoreal aesthetic to bring the whole system to life.






This brand uses a color palette of 2 colors
Click a color to find brands with similar colors.
Voting is closed for this nominee.
Design & Craft
9.75 / 10
Strategy
9.42 / 10
Originality
9.50 / 10
Brand Story
9.67 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (12)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
By siddika from Bangladesh | 10 | 10 | 10 | 10 | 10.00 | |
bloomlinestudio from Thailand | 10 | 9 | 9 | 10 | 9.50 | |
patrykhanik from Hamburg, Germany | 8 | 9 | 9 | 9 | 8.60 | |
| n | nadeen eldelaa from Egypt | 10 | 8 | 9 | 10 | 9.20 |
syeda maham from Pakistan | 10 | 10 | 10 | 10 | 10.00 | |
Sai Designs Studio from India | 10 | 9 | 10 | 10 | 9.70 | |
| V | 10 | 10 | 10 | 10 | 10.00 | |
Design By Sukaina from Pakistan | 10 | 10 | 10 | 9 | 9.90 | |
Studio Noun from United Kingdom studio-noun.com | 10 | 10 | 9 | 10 | 9.80 | |
Tawakkul Tales from Bangladesh | 10 | 10 | 10 | 9 | 9.90 | |
Erandy Elias from United States starhillstudio.com | 9 | 8 | 8 | 9 | 8.50 | |
| S | Sehrish Kanwal from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
+ 1 vote from members who had no approved submission when voting. It doesn't count toward the score.