Health & Wellness · by LanaB
Helder
LanaB
Helder is a contemporary skincare supplement brand built around clarity, balance, and quiet confidence. The name “Helder,” derived from the Dutch word for “clear,” reflects both the brand’s visual identity and its core promise: to support healthy, radiant skin from within. The brand strips away excess - focusing instead on transparency, scientifically backed ingredients, and a calm, refined aesthetic that communicates trust. The packaging design embodies this philosophy. A soft, neutral color palette and semi-translucent material create a sense of purity and honesty, allowing the product itself to remain visible. Typography is clean and understated, reinforcing a sense of modern simplicity while ensuring legibility and balance. Every element - from copy to composition - has been carefully considered to evoke a sense of calm assurance. This project explores how minimalism, when executed thoughtfully, can elevate a brand’s perceived value and authenticity.
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Voting is closed for this nominee.
Score→ 8.6 / 10
Design & Craft
9.40 / 10
Strategy
8.40 / 10
Originality
9.00 / 10
Brand Story
9.00 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (5)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | glowhubcreative from Romania www.glowhubcreative.com | 10 | 10 | 10 | 10 | 10.00 |
 | patrykhanik from Hamburg, Germany | 8 | 5 | 7 | 7 | 6.80 |
 | bloomlinestudio from Thailand | 10 | 9 | 9 | 9 | 9.40 |
| S | Sehrish Kanwal from Pakistan | 10 | 9 | 10 | 10 | 9.70 |
 | tenvr from Bangladesh | 9 | 9 | 9 | 9 | 9.00 |
+ 1 vote from members who had no approved submission when voting. It doesn't count toward the score.
