Food & Beverage · by Arshmah Designs

HUMMEY is a playful honey brand created to make an everyday pantry staple feel a little more fun. Moving away from the traditional rustic and overly natural world of honey packaging, the identity brings in bold colours, charming illustrations and a warm, quirky personality. The result is a cheerful, contemporary brand that still feels wholesome and delicious, but with enough character to stand out on the shelf.







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Votes (1)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
patrykhanik from Hamburg, Germany | 9 | 6 | 1 | 7 | 6.30 | |