Kham

Full brand book for Kham — a platform that captures coaching sessions in the coach's own words, with video, so athletes can return to them long after the session ends. The coach stays the expert and the author; Kham simply makes sure what they teach isn't lost. Built in Aberdeen, proven first in combat sports. This project covers the complete identity system: logo construction, geometry, spacing and clear space, usage restrictions, typography, colour palette, stationery, web, social media, outdoor advertising and merchandise.