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Final score: 8.4BOTD
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Sport & Outdoor · by Nadia Ariefdien

Step-by-Step Running Club

Nadia AriefdienNadia Ariefdien
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien

Step-by-Step is a community-driven running club built on the idea that progress happens gradually through pace, rhythm, and consistency. The brand focuses on supporting runners of all levels, encouraging members to grow together and celebrate small wins along the way. The visual identity centers around a pixelated running figure, designed using block-like shapes that resemble steps. This concept visually reinforces the brand name and philosophy: progress happens one step at a time. The simplified style ensures versatility across applications while maintaining a bold, recognizable presence. The identity balances movement and structure, reflecting both the rhythm of running and the steady discipline required to improve.

Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 2 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 3 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 4 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 5 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 6 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 7 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 8 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 9 of 10
Step-by-Step Running Club – Sport & Outdoor identity by Nadia Ariefdien, additional view 10 of 10

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Score→ 8.4 / 10

Design & Craft

9.29 / 10

Strategy

9.29 / 10

Originality

9.14 / 10

Brand Story

9.29 / 10

Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.

Votes (7)

VoterDesignStrategyOriginalityStoryOverall
Vasundhara

Vasundhara from India

vasundharamahour.framer.website

99999.00
L'ARMISTE

L'ARMISTE from The Netherlands

larmiste.framer.website

10109109.80
digitalsbyavrish

digitalsbyavrish from India

digitalsbyavrish.framer.website

1010101010.00
Danieladesignstudio

Danieladesignstudio from Indonesia

88888.00
S

Sehrish Kanwal from Pakistan

1010101010.00
Jeremiah Haastrup

Jeremiah Haastrup from United Kingdom

jeremiahhaastrup.com

88888.00
Helocrene

Helocrene from Romania

1010101010.00

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