Sport & Outdoor · by Nadia Ariefdien

Step-by-Step is a community-driven running club built on the idea that progress happens gradually through pace, rhythm, and consistency. The brand focuses on supporting runners of all levels, encouraging members to grow together and celebrate small wins along the way. The visual identity centers around a pixelated running figure, designed using block-like shapes that resemble steps. This concept visually reinforces the brand name and philosophy: progress happens one step at a time. The simplified style ensures versatility across applications while maintaining a bold, recognizable presence. The identity balances movement and structure, reflecting both the rhythm of running and the steady discipline required to improve.









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Design & Craft
9.29 / 10
Strategy
9.29 / 10
Originality
9.14 / 10
Brand Story
9.29 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (7)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
Vasundhara from India vasundharamahour.framer.website | 9 | 9 | 9 | 9 | 9.00 | |
L'ARMISTE from The Netherlands larmiste.framer.website | 10 | 10 | 9 | 10 | 9.80 | |
digitalsbyavrish from India digitalsbyavrish.framer.website | 10 | 10 | 10 | 10 | 10.00 | |
Danieladesignstudio from Indonesia | 8 | 8 | 8 | 8 | 8.00 | |
| S | Sehrish Kanwal from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
Jeremiah Haastrup from United Kingdom jeremiahhaastrup.com | 8 | 8 | 8 | 8 | 8.00 | |
Helocrene from Romania | 10 | 10 | 10 | 10 | 10.00 | |