L*Esprit Belle

Branding for L*Espirit Belle. We combined the brand’s strengths and values into a minimalist symbol: a flower, or an asterisk. The symbol references naturalness, the reeds in home fragrances, and the flame of a candle. We developed a premium identity that is easy to reproduce — both on a single product and across more than 100 product types. L’Esprit Belle began expanding into new markets, including China. This stage required careful consideration of cultural context, particularly colour symbolism and visual perception.