Motti

We developed the complete brand identity—from logo design, character illustration, and packaging dielines, to a cohesive visual system ready for both print and digital use. The logo was crafted in two styles: a minimalist logotype and a friendly mascot version to enhance brand personality. The character design plays a key role across the brand touchpoints, bringing warmth and memorability to the customer experience. For packaging design, we focused on clean layouts, modern color palettes, and flexible formats that can adapt across various café products, ensuring visual consistency and production-ready application. This project highlights our approach to café branding: thoughtful, modern, and strategic. It’s not just about looking good, it’s about building a visual identity that resonates, performs, and stands out.