Food & Beverage · by Studio Moara

A calm and character-driven coffee brand built around slow moments and quiet rituals. Gentle Grounds blends soft earthy tones with expressive hand-drawn illustrations to create a warm, human presence across packaging, space, and digital touchpoints. The identity balances playful movement with a grounded visual system, allowing the brand to feel approachable yet thoughtfully crafted. Every element, from typography to mascot gestures, supports a narrative of unhurried experiences and mindful coffee culture. Designed to scale across physical and digital applications while maintaining a consistent emotional tone.







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Votes (2)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
Estúdio Marciano from Brazil estudiomarciano.keepo.bio | 9 | 9 | 9 | 9 | 9.00 | |
dias.thedesigner from Indonesia diasportfolio.framer.website | 9 | 8 | 9 | 9 | 8.70 | |