Mushi Matcha

Mushi Matcha is a branding project created to capture the gentle spirit of Japanese tea culture in a way that feels charming, cute, and calm. At the heart of the identity is a simple matcha logo and the adorable mascot Kabu, who brings warmth and friendliness to every detail. With soft shapes and playful expressions, Kabu makes the brand approachable and easy to love, turning a simple cup of matcha into a little companion for everyday moments. The palette blends fresh greens with deeper tones and light neutrals, echoing the calm of tea fields and the soothing feeling of a warm drink. The mascot appears in sweet poses across packaging, cups, tote bags, and interiors, creating consistency and joy that gently draws people closer. This project shows how a thoughtful mix of logo, colors, and mascot can transform matcha branding into a cozy world where customers feel welcome and inspired to sip slowly.