Food & Beverage · by draguciana

Introducing my new branding concept for Neptun -a fresh take on the classic sardine brand. Built around a bold, industrial aesthetic, Neptun combines metallic tones, playful typography, and a cast of sardines with personalities of their own. The concept reimagines a familiar product through a more modern, fun, and character-driven visual world.








This brand uses a color palette of 3 colors
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Voting is closed for this nominee.
Design & Craft
8.00 / 10
Strategy
8.14 / 10
Originality
8.57 / 10
Brand Story
8.00 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (7)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
Ellith.design from Romania | 10 | 10 | 10 | 10 | 10.00 | |
mrkttnr from Germany mrkttnr.com | 8 | 9 | 10 | 9 | 8.80 | |
Studio Noun from United Kingdom studio-noun.com | 8 | 8 | 9 | 8 | 8.20 | |
tenvr from Bangladesh | 5 | 6 | 5 | 5 | 5.30 | |
Panos Kyriopoulos from Greece panos.framer.website | 8 | 8 | 8 | 8 | 8.00 | |
www.nuviostudio.net | 10 | 10 | 10 | 10 | 10.00 | |
patrykhanik from Hamburg, Germany | 7 | 6 | 8 | 6 | 6.80 | |