Food & Beverage · by thatinygiants
NO MEMO
NO MEMO is a specialty coffee house in Riyadh, opposite the towers of KAFD. It is for everyone who missed the memo about being quiet, beige and productive. Riyadh went to work, and its cafés turned into offices: laptops, silence, a queue that feels like a meeting. NO MEMO is the café that never got that email. Serious espresso, bad at instructions. The identity is built on one idea: the memo nobody read. One letter in the wordmark didn't get it either. The lowercase e arrives late and leans. The memo itself flies in as a paper plane and lands on it. Around it: a palette of office supplies with the wrong attitude (red pen, memo paper, manila, espresso), a cast of deadpan characters, rubber stamps, the red-pen scribble, and a voice that answers every rule with "per my last coffee,". Naming, brand identity, illustration, motion and packaging by Tha Tiny Giants.
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