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Hospitality & Travel · by Helocrene
Rocco's
Helocrene
Inspired by the enduring craft of traditional Italian gelaterias, this visual identity concept explores how a brand can feel premium without compromising its warmth or soul. The direction draws from the understated beauty of historic Italian establishments that have served generations before them: places nestled among old streets, rich in detail yet revealing their beauty only upon closer inspection.
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