SOAK Body care

Introducing SOAK, a UK-made, gender-neutral body care brand that celebrates the art of ritual and restoration. Created in collaboration with @brandsbypaola SOAK was designed to reflect the balance between nature and self: self-care for all. We chose a soft, muted palette to evoke peace and calm, paired with a bold sans-serif logo for a modern edge. The typewriter-style font in the body text brings an organic, grounded feel which is a nod to the brand’s natural ingredients and thoughtful simplicity. Every detail, from the product textures to the photography direction, was crafted to highlight the essence of SOAK: purity, mindfulness, and connection through everyday rituals. We were so excited to do this collaboration together, was such a joy we both share a similar appreciation for clean, intentional design but brought our own unique strengths to the process. The result feels like a true blend of our creative worlds - calm yet confident, natural yet elevated. We hope you can see both of our influences woven through every detail.