Stolen Summer

Stolen Summer is a bold and unapologetic swimwear brand that creates pieces that are designed to stand out and made to shine. I designed this identity with a vibrant, editorial edge, capturing the brand's bold persona. The color palette consists of vibrant shades of red, yellow, and blue (the three primary colors). I chose colors that are vibrant, and have high levels of contrast to emphasize the brand's boldness. For typography, I used Libre Bodoni by Pablo Impallari and Rodrigo Fuenzalida. Libre Bodoni is a retro-feeling didone serif typeface. I chose this typeface for its bold contrast (the balance between the thick vertical lines and the thinner horizontal lines) and sharp, structured look. This typeface gives the identity a timeless editorial look, balancing the bold colors and imagery with structure. The wordmark features the brand name in the primary typeface. The wordmark was kept simple, featuring the brand name on its own without any extra flair. The aim was really to balance out the vibrant imagery and color palette with clean, structured design to give the identity an editorial edge that still feels bold, vibrant, and slightly playful through the imagery. Overall, the identity feels bold, vibrant, and structured. It balances playfulness and daringness with simple, clean design with lots of white space. The structured design makes the brand feel elevated, but the vibrance and playfulness in the imagery draws the audience in and keeps the brand from feeling exclusive.