Key Details
Commercial use for one business is included. The brand may not be resold or redistributed.
You’ll receive the complete brand kit as editable source files, including a mini visual brand guideline (PDF).
This brand kit can be adapted within a defined scope. Up to 2 revision rounds are included after the initial setup.
Once the purchase is confirmed, delivery usually takes 7–14 business days, depending on the requested adjustments.
Rajic, Kristina Rajic
Frequently Asked Questions
The core visual concept and structure of the brand remain unchanged.
These changes adapt the brand to your business without redesigning it from scratch.
If everything matches, you’ll receive a checkout link from Braaands™ to confirm the purchase.
The full amount is secured until the brand is finalized.
At checkout, you’ll also have the option to add additional packages such as business cards or packaging design.
Payment only happens once everything is confirmed.
Resale or redistribution is not permitted.
Fast Food Branding
FRIDAY | Branding & Art Direction
FRIDAY is a modern fast food concept centered around fries as the main product - from classic portions to bold, over-the-top loaded combinations designed to be visually striking and highly shareable. The brand targets a Gen Z audience looking for more than just food - a place driven by vibe, social moments, and experience. The visual identity is feel bold, playful, and contemporary, built around strong color usage (with orange as a key tone), impactful typography, and a system that translates seamlessly across space, packaging, and digital. The goal was to create a brand that is instantly recognizable, highly Instagrammable, and full of personality.
