Food & Beverage Brand Identity

Golden Goods is a homemade lemon curd brand, born in a sunlit English kitchen of the 70s. Crafted in small batches, with wholesome ingredients and a generous spoonful of love. The identity is inspired by English kitchen aesthetics and vintage pantry labels. It feels retro, but with a modern twist — bringing the brand’s roots into today’s world. The letter G in the logo hints at lemon curves, leaves, and the smooth flow of curd. The color palette — bright yellow, deep burgundy, and soft vanilla — sets a warm, appetizing mood and highlights the curd’s golden color. A vintage-style logo adds character, while textured illustrations give a homemade, personal feel. The packaging was created to let the product shine — using bold contrasts and cozy tones to make the curd stand out. Every detail was crafted to capture a sunny moment — from the first glance to the last spoonful.