Brand Design for FLOW & GO 🏃‍♀️💜 - A conceptual running club for women and gender-expansive folks The idea was to create something that feels calm, welcoming, and grounded in community - less about performance, more about connection. I chose purple for its deep roots in LGBTQ+ history - a symbol of pride, spirit, and belonging. The characters are simple, abstract shapes - each one different, all equally part of the story. mockups by: @mockup.maison @bendito.mockup @scenenumber.mockup brief by: @designerbriefs @designbywomen_