Bakery Branding

Uncle Dough, “what if a sourdough bakery didn’t look like every other earth-tone, muted, “farm-to-table” spot on the planet?” Yeah… I asked myself the same thing. so I made Uncle Dough loud. Uncle Dough is a bakery built on honesty and neighborhood warmth, so I pushed the identity toward something that feels handmade, bold, and full of character: reds inspired by oven heat, soft blues from morning light, and scribbly handwritten textures that mimic the way bakers track notes. sourdough is loud. It crackles, hisses, pops, grows, deflates, fights back!! I wanted the identity to feel alive , bold lines, messy charm, that handwritten energy that mirrors the unpredictability of a ferment. It’s sourdough with personality, not perfection🥖🍞🥯 the goal? A sourdough brand that doesn’t whisper “organic,” but shouts “I’ve got crust and character.”