WILD TRAIL is a visual identity shaped by the quiet charm of slow hiking and soft adventure. The design process leaned into analogue nostalgia—grainy textures, flash-burnt photography, handwritten journal entries, and lo-fi layouts—to echo the unfiltered, offline feel of being on the trail. Every element—from the matchbox to the trail journal—was crafted to feel like something you’d find stuffed at the bottom of a backpack. This isn’t high-performance gear culture—it’s thoughtful, slightly muddy, and full of soul.