Matcha Branding

A visual identity created for a Japanese matcha bar that invites slowness and quiet reflection. Yokō was born from the tension between fast city rhythms and the need to pause. The concept is expressed through a design language that embraces calm, ritual, and the beauty of imperfection. The illustrations are hand-drawn, inspired by traditional sumi-e ink painting (墨絵 ) and the minimal, poetic forms of Japanese nature. Textured strokes and organic lines bring a sense of authenticity. Embracing imperfection, the logo reveals a quiet elegance in its roughness, where every line holds meaning. Like a matcha prepared slowly, the design invites a quiet moment in a busy world. Project by Giulia Lecca