Pet · by Anta Petrenco
Aufpet
Packaging and illustration for Aufpet, single-ingredient dog treats made in Moldova (full range launched 2025). One air-dried cut per pack, no additives. The pouch stays transparent, so owners see exactly what they bought, while the card shows what the dog sees. Each cut is shown as the whole living animal it came from: flat, cheerful figures, no anatomy. Colour sorts the shelf: sky for poultry, sea green for fish, navy for sheep, red for beef, mint for rabbit. Eight cuts, 50+ labels, five special editions. Photographed outdoors with the dog it was made for. Client: Aufpet Natural Food (Moldova), 2025. Full case: behance.net/gallery/254177897/Aufpet-Simple-Food-Simple-Shapes - Instagram @anta_petrenco - Behance behance.net/anta_petrencota_
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