Pet · by Opime Studio
FURMULA
Opime Studio
FURMULA is a pet care brand created around the idea that our pets deserve the same care and attention as any other member of the family. The visual identity combines soft, clean and reassuring aesthetics inspired by baby care products, while introducing a more distinctive and contemporary personality. For the logo, the “pet care” tagline is positioned as a superscript, referencing formulas and the scientific expertise behind each product. The overall identity was designed to create a balance between affection and a more elevated, care-focused approach to pet products. A soft, minimal and playful identity for a new generation of pet care.
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