Goxo Tea

Goxo is a caffeine-free tea brand rooted in organic agriculture, created to make slowing down feel natural and enjoyable. Its visual identity is calm yet distinctive. Built on softness, space, and flavor, with a custom typographic logo that feels warm and unhurried. A rhombus shape frames the mark and expands into a graphic system, structuring layouts and creating recognition across applications. Earthy yet vibrant colors move away from typical eco codes, bringing a richer, more appetizing presence. The design extends seamlessly across packaging, with reusable jars and refill formats that reinforce a more conscious, lasting approach, turning everyday rituals into something to truly savor.

Goxo Tea – Food & Beverage identity by Leyma Design, additional view 2 of 10

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Goxo Tea – Food & Beverage identity by Leyma Design, additional view 9 of 10

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Color Palette

This brand uses a color palette of 3 colors

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Voter	Design	Strategy	Originality	Story	Overall
S	Sehrish Kanwal from Pakistan	10	9	10	9	9.60
	Tawakkul Tales from Bangladesh	9	8	10	8	8.80
	syeda maham from Pakistan	9	8	10	9	8.90
	Erandy Elias from United States starhillstudio.com	9	8	9	9	8.70