Food & Beverage · by Leyma Design
Goxo Tea
Leyma Design
Goxo is a caffeine-free tea brand rooted in organic agriculture, created to make slowing down feel natural and enjoyable. Its visual identity is calm yet distinctive. Built on softness, space, and flavor, with a custom typographic logo that feels warm and unhurried. A rhombus shape frames the mark and expands into a graphic system, structuring layouts and creating recognition across applications. Earthy yet vibrant colors move away from typical eco codes, bringing a richer, more appetizing presence. The design extends seamlessly across packaging, with reusable jars and refill formats that reinforce a more conscious, lasting approach, turning everyday rituals into something to truly savor.
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