Retail & Lifestyle · by Leyma Design
Petal & Stem
Leyma Design
Petal & Stem is a florist founded by two friends, working only with seasonal British blooms and foraged flowers. The identity combines custom typography with an ampersand that subtly becomes a flower, connecting the logo to the brand’s activity while creating a distinctive symbol. Photography uses natural light, grain, and blur to add texture, while illustrated British wildflowers follow the same treatment to create a consistent visual language across packaging, stationery, and digital applications. The colour palette balances earthy tones with brighter accents, while a serif typeface adds a touch of romance to the identity. Every element was designed to work together as a flexible system that reflects friendship, seasonality, and locality.
Color Palette
Tags
Voting is closed for this nominee.
Score→ 8.6 / 10
Design & Craft
9.80 / 10
Strategy
9.60 / 10
Originality
9.20 / 10
Brand Story
9.60 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (5)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | syeda maham from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
 | Spandy Designs from Toronto, Canada | 10 | 9 | 9 | 10 | 9.50 |
 | Libra Studio from France www.libra-studio.fr | 10 | 10 | 10 | 10 | 10.00 |
 | zso.designs from Romania | 10 | 10 | 10 | 10 | 10.00 |
