Retail & Lifestyle · by Leyma Design
Petal & Stem
Leyma Design
Petal & Stem is a florist founded by two friends, working only with seasonal British blooms and foraged flowers. The identity combines custom typography with an ampersand that subtly becomes a flower, connecting the logo to the brand’s activity while creating a distinctive symbol. Photography uses natural light, grain, and blur to add texture, while illustrated British wildflowers follow the same treatment to create a consistent visual language across packaging, stationery, and digital applications. The colour palette balances earthy tones with brighter accents, while a serif typeface adds a touch of romance to the identity. Every element was designed to work together as a flexible system that reflects friendship, seasonality, and locality.
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Votes (1)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | zso.designs from Romania | 10 | 10 | 10 | 10 | 10.00 |
