Hummey Honey

Hummey is a conceptual honey brand built around locally sourced, sustainably harvested honey with a collection of four distinctive flavors: Pure, Citrus, Smoky, and Spiced. Rather than reinventing honey itself, the project explores how thoughtful branding and packaging can transform one of nature's oldest sweeteners into something playful, contemporary, and full of personality. We developed a warm, expressive identity inspired by the friendly character of bumble bees. A logo balancing soft curves with the clean geometry of honeycombs is paired with a custom mascot, rounded jar silhouettes, and a bold striped graphic system derived from bees' distinctive markings. Warm, vibrant colors give each flavor its own personality while creating a cohesive product family.

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 2 of 10

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 3 of 10

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 4 of 10

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 5 of 10, AI MODIFIED

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 6 of 10

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 7 of 10, AI MODIFIED

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 8 of 10, AI MODIFIED

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 9 of 10

Hummey Honey – Food & Beverage identity by Leyma Design, additional view 10 of 10, AI MODIFIED

Color Palette

This brand uses a color palette of 3 colors

Click a color to find brands with similar colors.

Design	Strategy	Originality	Story	Overall
CreativeWise from Remote, from everywhere in the world www.creativewise.co	10	9	9	9	9.40
Tawakkul Tales from Bangladesh	10	9	8	9	9.20
Nadia Ariefdien from South Africa nadiia.framer.website	10	9	9	10	9.50