Food & Beverage · by Jeremiah Haastrup

Not every coffee moment needs to come with a rush. Nocaff was built for slower mornings, calmer evenings and anyone who wants the ritual of coffee without the caffeine kick. The direction gave decaf a clearer point of view: calm can still have presence. The expressive wordmark and sloth character help the brand stand out on the shelf, while keeping the product easy to recognise and understand. One can. Zero caffeine. Zero rush.









Design & Craft
8.00 / 10
Konzept / Strategie
7.00 / 10
Originalität
9.00 / 10
Brand Story
9.00 / 10
Votes (1)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
| A | Anonymous | 8 | 7 | 9 | 9 | 8.00 |