Food & Beverage · by Jeremiah Haastrup
Nocaff
Jeremiah Haastrup
Not every coffee moment needs to come with a rush. Nocaff was built for slower mornings, calmer evenings and anyone who wants the ritual of coffee without the caffeine kick. The direction gave decaf a clearer point of view: calm can still have presence. The expressive wordmark and sloth character help the brand stand out on the shelf, while keeping the product easy to recognise and understand. One can. Zero caffeine. Zero rush.
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Voting is closed for this nominee.
Score→ 9.2 / 10
Design & Craft
9.25 / 10
Strategy
8.75 / 10
Originality
8.92 / 10
Brand Story
9.33 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (12)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | sumit.branding from India | 8 | 5 | 6 | 7 | 6.60 |
 | Danieladesignstudio from Indonesia | 10 | 9 | 9 | 8 | 9.30 |
| z | zcreatives from Philippines | 10 | 9 | 8 | 10 | 9.30 |
 | mrkttnr from Germany mrkttnr.com | 10 | 10 | 10 | 10 | 10.00 |
 | zso.designs from Romania | 7 | 8 | 7 | 9 | 7.50 |
 | graphic_grid_ from New Delhi, india | 10 | 10 | 10 | 10 | 10.00 |
 | Nadia Ariefdien from South Africa nadiia.framer.website | 10 | 10 | 10 | 10 | 10.00 |
| S | Sehrish Kanwal from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
| M | Meera Vijay from India | 9 | 8 | 9 | 9 | 8.70 |
 | studiolaficha from Colombia | 10 | 10 | 10 | 10 | 10.00 |
| s | 8 | 7 | 9 | 9 | 8.00 | |
