Food & Beverage · by Yapheh Design Studio
nocaff - Decaf Coffee Branding
Yapheh Design Studio
nocaff. A decaf coffee brand I built from scratch. Decaf is the only coffee defined by what's missing. The whole category talks about itself in the negative. Without. Free from. Less. And the packaging follows with soft browns, gentle type, everything apologising. But nobody drinks decaf apologetically. You drink it at 9pm because you want the ritual without the rush. So that's what the brand says. Decaf isn't coffee with something taken out. It's coffee you're allowed to have at 9pm. The mascot is a cat because no animal rests with less guilt. Three flavours and a complete system. The label wraps with no start and no end: turn the can far enough and you're back where you began.
Color Palette
Tags
Voting is closed for this nominee.
Score→ 9.0 / 10
Design & Craft
8.78 / 10
Strategy
8.33 / 10
Originality
9.22 / 10
Brand Story
8.89 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (9)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Laamari Designs from Tunisia | 8 | 7 | 9 | 8 | 7.90 |
 | Whimsy Design Studio from Pakistan www.instagram.com/_whimsydesignstudio | 5 | 5 | 5 | 5 | 5.00 |
| S | Sehrish Kanwal from Pakistan | 10 | 9 | 10 | 9 | 9.60 |
| M | Meera Vijay from India | 10 | 9 | 10 | 10 | 9.70 |
 | Opime Studio from France | 9 | 9 | 10 | 9 | 9.20 |
 | Danieladesignstudio from Indonesia | 9 | 9 | 9 | 9 | 9.00 |
 | graphicsbytb from United Kingdom | 9 | 9 | 10 | 10 | 9.30 |
 | Erandy Elias from United States starhillstudio.com | 9 | 9 | 10 | 10 | 9.30 |
 | dias.thedesigner from Indonesia diasportfolio.framer.website | 10 | 9 | 10 | 10 | 9.70 |
