Food & Beverage Branding

I grew up believing Christmas didn’t begin on December 1st, it began the moment the city decided to dress itself up. When I lived in London, the lights would go up months before, and suddenly the streets felt like a countdown. You could literally feel the switch flip, when the decorations went from quietly waiting to officially glowing. And every year, I was that person who waited for the exact time the lights would turn on, because the first flicker always felt like magic. This year feels different, new city, new rhythms, new version of “home.” But this brief brought all of that nostalgia back in the most unexpected way. Cocoa Love became my chance to design a world that feels like that first light switch moment: indulgent, handcrafted, slightly chaotic, zero-logic, maximum joy. A universe where nutcrackers form questionable pyramids, reindeer have too much personality, and Santa somehow fits in every mug. It reminded me that design is storytelling, not just visuals, but feelings you can hold.