Concept Store Brand Identity

Hey Yallah is a women-run, multi concept and community driven space serving specialty coffee and good vibes ☕🌿 For this project I designed a custom logotype that’s bold and geometric, with rounded edges that keep it friendly. The palette is inspired by the desert, built from warm earthy tones that feel grounded and natural. To top it off, the brand is brought to life with a cute little camel mascot. A tad clumsy but always with the best intentions, bringing coffee wherever it goes. Together it creates a brand that feels confident, welcoming and just a touch cheeky.