Aurum - luxury hotel

AURUM – Visual Identity for a Luxury Hotel in Provence🐎 A visual identity created for a luxury hotel in Provence where the horse becomes the distinctive symbol, a tribute to the region’s equestrian heritage and timeless elegance. The horse is illustrated with irregular, hand drawn strokes, expressing authenticity and movement while the cream and green palette evokes natural harmony and refined luxury. The logo, combining calligraphic and serif typography, is applied across the hotel’s visual system: stationery, menus, room keys and all branded materials. The name “Aurum”, meaning gold in Latin, embodies the sense of prestige and understated opulence that defines the spirit of this place. Design by Giulia Lecca