Hospitality & Travel · by wooo.designs

midday is a modern artisanal sandwich bar with a strong focus on fresh ingredients and craftsmanship. The identity balances a clean, contemporary look with a more handmade character. A bold custom logotype and deep olive green create a strong and recognisable foundation, while hand drawn illustrations and intentionally imperfect linework highlight the crafted nature of the brand. Simple layouts keep the system modern, clear and flexible across different touchpoints.






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