midday

midday is a modern artisanal sandwich bar with a strong focus on fresh ingredients and craftsmanship. The identity balances a clean, contemporary look with a more handmade character. A bold custom logotype and deep olive green create a strong and recognisable foundation, while hand drawn illustrations and intentionally imperfect linework highlight the crafted nature of the brand. Simple layouts keep the system modern, clear and flexible across different touchpoints.

midday – Hospitality & Travel identity by wooo.designs, additional view 2 of 7, AI MODIFIED · background

midday – Hospitality & Travel identity by wooo.designs, additional view 3 of 7

midday – Hospitality & Travel identity by wooo.designs, additional view 4 of 7

midday – Hospitality & Travel identity by wooo.designs, additional view 5 of 7, AI MODIFIED · background

midday – Hospitality & Travel identity by wooo.designs, additional view 6 of 7, AI MODIFIED · background

midday – Hospitality & Travel identity by wooo.designs, additional view 7 of 7

Color Palette

This brand uses a color palette of 2 colors

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Score→ 8.3 / 10

Design & Craft

9.67 / 10

Strategy

8.67 / 10

Originality

8.67 / 10

Brand Story

8.67 / 10

Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.

Votes (6)

	Design	Strategy	Originality	Story	Overall
Tawakkul Tales from Bangladesh	10	10	9	10	9.80
graphicsbytb from United Kingdom	10	9	10	9	9.60
Erandy Elias from United States starhillstudio.com	10	8	9	9	9.10
bynillo.studio from melbourne bynillo.framer.ai	9	7	8	7	8.00
Spandy Designs from Toronto, Canada	10	10	9	10	9.80