HUMMEY

HUMMEY is an organic honey brand built around the relationship between a bee and a flower — the very relationship honey begins with. The identity moves away from the typical organic visual language by giving the brand more personality through hand-drawn characters, expressive linework, a custom logotype inspired by the natural flow of honey, and a warm, cheerful visual world.

HUMMEY – Food & Beverage identity by wooo.designs, additional view 2 of 9, AI

HUMMEY – Food & Beverage identity by wooo.designs, additional view 3 of 9

HUMMEY – Food & Beverage identity by wooo.designs, additional view 4 of 9, AI

HUMMEY – Food & Beverage identity by wooo.designs, additional view 5 of 9, AI

HUMMEY – Food & Beverage identity by wooo.designs, additional view 6 of 9

HUMMEY – Food & Beverage identity by wooo.designs, additional view 7 of 9

HUMMEY – Food & Beverage identity by wooo.designs, additional view 8 of 9, AI

HUMMEY – Food & Beverage identity by wooo.designs, additional view 9 of 9, AI

Color Palette

This brand uses a color palette of 2 colors

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Score→ 8.4 / 10

Design & Craft

9.43 / 10

Strategy

9.14 / 10

Originality

9.14 / 10

Brand Story

9.57 / 10

Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.

Votes (7)

Voter		Design	Strategy	Originality	Story	Overall
	syeda maham from Pakistan	9	10	9	10	9.40
	Panos Kyriopoulos from Greece panos.framer.website	9	9	9	10	9.10
	Tawakkul Tales from Bangladesh	9	9	10	10	9.30
	glowhubcreative from Romania www.glowhubcreative.com	10	10	10	10	10.00
S	Sehrish Kanwal from Pakistan	10	9	10	9	9.60
	Erandy Elias from United States starhillstudio.com	10	9	9	10	9.50