NOCAFF

NOCAFF is a conceptual decaf coffee brand designed for people who love the ritual and taste of coffee, but not the exhausting feeling that often comes with caffeine. The visual identity explores slower routines, softer energy and calm everyday moments through bold typography, muted tones and minimal illustrations. While each product in the range has its own distinct colour palette and illustration, the system remains visually consistent across the full lineup. The result is a calm yet distinctive brand world that offers a softer alternative to the typically high-energy language of ready-to-drink coffee.

NOCAFF – Food & Beverage identity by wooo.designs, additional view 2 of 8, AI MODIFIED

NOCAFF – Food & Beverage identity by wooo.designs, additional view 3 of 8, AI MODIFIED

NOCAFF – Food & Beverage identity by wooo.designs, additional view 4 of 8

NOCAFF – Food & Beverage identity by wooo.designs, additional view 5 of 8, AI

NOCAFF – Food & Beverage identity by wooo.designs, additional view 6 of 8

NOCAFF – Food & Beverage identity by wooo.designs, additional view 7 of 8, AI MODIFIED

NOCAFF – Food & Beverage identity by wooo.designs, additional view 8 of 8, AI

Color Palette

This brand uses a color palette of 2 colors

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Voter	Design	Strategy	Originality	Story	Overall
S	Sehrish Kanwal from Pakistan	10	9	9	10	9.50
	Opime Studio from France	8	7	8	8	7.70
	Erandy Elias from United States starhillstudio.com	10	8	9	8	9.00
	Nadia Ariefdien from South Africa nadiia.framer.website	10	10	9	10	9.80