Pet · by Devalok
mawshi
Devalok
mawshi is a cat care brand that takes cat care seriously while keeping it joyful. Its name comes from “billi mausi,” the Indian endearment for a cat, and its idea comes from the stretch: a cat only stretches fully when it feels completely safe. That gesture lives on in the logo, where the “a” arches like a cat mid-stretch. In a category of loud pet care brands, mawshi chose to be soft, building an illustrated world coloured like the corners cats settle into. Just as a cat’s stretch is a sign of trust, mawshi works hard to earn it.
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